This is not the first time emerging fashion designer Holly Fox-Lee is featured on this blog, I’ve already posted her amazing Central Saint Martins graduate collection from 2009 here with a little delay in 2011. After the graduation Holly has worked for and with labels and designers such as Jeremy Scott, Cassette Playa and Tatty Devine and has now finally started her own London-based label The Print Dept. In our Q&A the designer talks about her trippy, flower-print-heavy first collection “Elevation I”, which was released just recently and is available on The Print Dept. website. You find full look book shot by photographer Winter Vandenbrink there as well. The interview was conducted by Pierre Bastille.
Holly, tell me a bit more about your new label.
I decided to start my own label at the end of 2012, I had been producing print and textiles for companies all over the place since graduating from Central Saint Martins. I had always planned to do my own thing but was adamant I would only get started when felt ready and like I’d had enough experience to move forward independently.