GODDESS is a new fashion label founded by designer David Siferd, a graduate from the fashion department of the Kent State University in Ohio, who has also attended the Paris-American Academy. His first collection, simply entitled “Volume 1″, is now available on the label’s website and combines digital prints with shiny materials and suburban chic. The collection comes with a beautiful look book that can be ordered online as well. We’ve interviewed David about his approach as a designer and his idea to create streetwear that breaks with the usual stereotypes. For more pictures of the collection please check out www.goddessclothingco.com.
Since I was very young I knew I wanted to be a fashion designer. Growing up I would always like to draw people and I loved imagining clothes for them to wear. When I was older I moved to college and studied fashion design in Ohio where I grew up, then also studied design in Paris and New York. It had always been my plan to have my own label, and when one of my friends began his own label just after graduating, it really inspired me to start my own label as well.
How would you describe the influences for your first collection? Did you have a certain “traget group” or scene in mind when you designed it?
The main idea for my first collection was essentially to make a number of pieces that I loved, and that were something completely new. I was inspired by my friends and a few people whose style I admire – people who are originals, who always do and wear what they want regardless of society’s standards. When I go shopping for clothes these days, I feel so bored and uninspired by what I see; everything seems to be targeted for a certain specific demographic and I find that a bit patronizing and unsavory. Instead with GODDESS I want to create designs that anyone can feel inspired by and comfortable to wear.