This it how it works: You pick two rugby-players and they are gonna take off their shirts and swap them. At first you wonder a) what’s going on there and b) what target group this campaign is addressed to. And then you just do it again. And again. And then you notice the “slo-mo”-button and you totally forget that not all of these guys are looking great.And if you now still keep on asking why they don’t put on the shirts again after they exchanged them, I think rugby is definitely not your kind of sport. Here is the link. And no, I’m not the victim of a well made campaign.
